Make Kids Smile! Ice Cream Delight and Success Won’t Wait partner together to provide free children’s books in New Castle County through pilot program

Now through mid-October, visit Ice Cream Delight on Marsh and Silverside Roads in North Wilmington and receive a free children’s book courtesy of Success Won’t Wait!

Ice Cream Delight, in a unique partnership with the literacy organization Success Won’t Wait, Inc., has provided hundreds of children’s books to local children through the “Make Kids Smile Program.”

The brainchild of Success Won’t Wait co-founders Vincenza Carrieri-Russo and Susan McNeill, the Make Kids Smile Program offers free children’s books to anyone who visits a partner location – in this case, Ice Cream Delight, located at the corner of Marsh and Silverside Roads in North Wilmington.

“This July, Success Won’t Wait celebrated its 10th anniversary, and as we continue to grow, we are expanding into slightly more unconventional methods of book distribution,” explains McNeill.  “When Ice Cream Delight expressed interest, we thought, what better way to make a child smile than to offer them a delicious ice cream cone AND a great book!”

“Since the program’s start in June, Ice Cream Delight has distributed several hundred new and gently used books to kids of all ages, pre-K through high school,” says Carrieri-Russo. “And, since Ice Cream Delight will stay open through mid-October, the hope is to give away a total of 1,000 books before the store closes for the season.”

Given the success of the Make Kids Smile program at Ice Cream Delight, Success Won’t Wait is now accepting submissions for additional retail partners. To learn more, please call 302-388-9669.

Founded in 2002, Success Won’t Wait, Inc. is a 501c3 non-profit literacy organization based in Wilmington, Delaware. Want to learn more about Success Won’t Wait’s literacy projects, how to donate used  books, or volunteer your time? Simply visit About Success Won’t Wait.

Read now, because success won’t wait!

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